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Jason Vuic  “Swamp Peddlers”

Thursday, Oct 28, 2021

7:00pm – 8:00pm

2021-2022 Florida Lecture Series

presented by the Lawton Chiles Center for Florida History at Florida Southern College

Thursday, October 28, 2021 – 7:00pm

Jason Vuic 

“Swamp Peddlers”

 Branscomb Auditorium, Robert Davis Performing Arts Center


 Beginning in the 1950s, the so-called “installment land sales industry” hawked billions of dollars of Florida residential property, sight unseen, to retiring Northerners.  For $10 down and $10 a month, working-class pensioners could buy a piece of the American dream in planned communities like Cape Coral, Port Charlotte, Deltona, Port St. Lucie, and Palm Coast.  Eventually “swamp peddlers” completely transformed Florida’s landscape and demographics.  The result was long lasting, and in many instances cases devastating to the environment.  Jason Vuic will share this raucous tale, and provide an overview of this American economic and cultural phenomenon.  Jason Vuic resides in Dallas, Texas, and is the author of The Swamp Peddlers: How Sellers, Land Scammers, and Retirees Built Modern Florida and Transformed the American Dream, The Yucks!: Two Years in Tampa with the Losingest Team in NFL History, and The Yugo: The Rise and Fall of the Worst Car in History.

Event Location

Branscomb Auditorium – Florida Southern College
Lakeland, Florida, 33801

Event Fees